Shoppercentric

We address a wide range of business challenges

Our aim is to help you turn shoppers into buyers.
Making this happen means answering some important questions…

What to sell, where

informing cross-channel ranging and distribution strategies, and helping you build the principles of great layout and adjacencies

How to drive footfall

to stores, websites, or categories, by identifying that competitive edge that will pull shoppers in or the nudge to push them

How to convert at point of sale

identifying the best ways to seduce and persuade via packaging, merchandising/adjacencies, choice framing and other shopper marketing activation

How to make shopping easier, and more rewarding

helping retailers & brands to fulfil shoppers’ practical and emotional needs across all platforms and channels

How to put shoppers at the heart of your business plan

by using compelling engagement and immersion techniques to bring stakeholders and shoppers together

How to optimise performance across markets

Using our international capabilities to drive best practice and deliver clarity, whilst reflecting the all-important local retail context

How to get the best out of shopper insights

Making sure our clients get the most out of shopper research goes beyond the projects and consultancy. We provide training on the basics of shopper research and beyond, so that our clients get the best out of each and every project.

How do we do this? By watching, listening, understanding and challenging

Our expert team has a wide range of advanced research and analysis capabilities, including:

Quantitative research and multi-variate analysis
Qualitative research in all of its many guises – the more creative, the better!
Observation: manual, filming, eye tracking
Ethnography: carried out either by us, or shoppers themselves
Semiotics
Listening panels, stakeholder workshops, client immersion

And there’s nothing we love more than realising we’ve brought the shopper’s voice loudly and clearly into the boardroom.

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